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Designing Engineering Toys for Girls

Debbie Sterling Lewis, an engineer herself, noticed that companies were trying to make stereotypical toys for boys (LEGOS, Lincoln Logs) appealing to girls by adding pinks and purples to the packaging.  Knowing that girls lose interest in engineering subjects by age 8, she set out to go one step further.  Recognizing that girls are more verbal she set out to create a toy that combines a story and a toy that involves constructing different things based on the storyline.  Out of this was born GoldieBlox.  She did a grass roots approach to funding, creating this YouTube video to demonstrate her product and ask folks to place orders so that she could move forward with production.